The power of PR lies in sharing your unique expertise, knowledge, and perspective to the media and its audience. When we took on stress elimination expert and Mystic Cool author Don Goewey as a client, Mystic Cool was just over 250,000 in the Amazon's rankings. After making key changes to his branding and messaging campaign, we were able to land a top tier media placement with outdoors magazine, Outside. His ranking shot to just over 6000 on Amazon, Mystic Cool became the #1 book in its category, and Don saw a dramatic increase in sales. There was only one thing holding him back, and after identifying it we were able to link him with the media to astounding results.
TIMING | DR. JILL MURRAY
With a lot of our clients, like relationship expert Dr. Jill Murray, it's all about timing. She had the unique expertise, the knowledge, and perspective ready, but the timing was never quite right for her to break out. When the Rhianna and Chris Brown fiasco came to surface we saw the perfect opportunity for our client to show her stuff. By taking advantage of a breaking news angle, Dr. Jill Murray landed Dr. Phil, and kept it going by landing other top tier media placements. She's now a go-to relationship expert for the media.
'DIAL & SMILE' | GRAMEEN FOUNDATION
Before Grameen Foundation was associated with the Nobel Peace Prize, the global nonprofit sought our assistance in publicizing notable donations. We developed publicity materials, an online press kit, media lists and went to work pitching and delivering the news. Our key secret — phone calls. In today's fast-paced media world, phone calls are done less and less, but in Grameen Foundation's campaign, we utilized our 'Dial & Smile' expertise to secure a notable feature in the Wall Street Journal's charitable giving section.
