Check out these great resources!
The Best Free Resource: PitchRate.com
Thousands of people are using it for free. Developed in conjunction with the publicists at Wasabi Publicity, it connects journalists with media experts and moves the best interviews to the front of the line. What have you got to lose except an interview with the likes of the Associated Press, Wall Street Journal, Fox TV and more! Sign up today: http://www.PitchRate.com
VIP Member Area at Wasabi Publicity
"Wasabi Publicity, Inc. has a monthly teleseminar I love. Sign up for [the VIP Member Area] at: www.PublicityResults.com. I can't get over the fact that it's a free service - and it's so worthwhile! After a lecture on a current PR topic, participants ask questions and share ideas about their campaigns. As the owner of a smaller agency, networking and idea sharing with colleagues keeps me sane, so a resource like this is invaluable to me. I have learned about some superb services and business-building strategies through these teleseminars. The folks at Wasabi and their colleagues share successful strategies (and programs) that work." Ruth Furman, Image Words, http://ruthfurman.presskit247.com/
The VIP Member Area at Wasabi Publicity is a place for professionals to gather and get their creative juices flowing.
Each teleseminar focuses on a particular topic and offers members an opportunity to stir the pot with your own experiences, offer advice to one another, and create media story ideas.
Occasionally, additional media experts are featured.
The VIP Member area is a fantastic way for publicists and business professionals to reach the virtually untapped creativity of others. By simmering for an hour together each month, members can learn new ways to approach publicity and media relations, make contacts, and most importantly, have fun meeting new friends and sharing ideas. Membership is free. You can download past teleseminars; you just have to be a Wasabi VIP at Membership Registration - registration is free too!
Sometimes we coach a person needing PR for free so we can workshop their needs for discussion. If you know someone who would like this free workshop (basically an entire hour of coaching from senior publicists) email michelle@publicityresults.com and we'll consider their project for discussion!
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Media Relations Power - eBook by Joan Stewart, The Publicity Hound
Want reporters to call you for quotes? Want magazines to write about your company? Want to get on TV or radio? Here's how:
Entrepreneurs, corporate communications professionals, and even marketing consultants, rely on expert Joan Stewart's PR Special Reports to get new customers through the power of publicity.
Now Stewart's top 21 PR Special Reports have been gathered into one handy volume for you: Media Relations Power: 199 Ways to Get Free Publicity. We've given you a collection of 21 reports that collectively give you most everything you need to know to create, manage and profit from your relationships with the media. Visit: www.PublicityHound.com.
Want publicity, but not sure where to start? We want you to get the publicity you deserve. This resource center is designed to help you create the most powerful do-it-yourself campaign possible. We will take you through the process step by step. We also will suggest helpful tools by trusted partners for you to get an overview and maximize your success.
Creating a powerful strategy is key to every successful campaign and is really where your do-it-yourself strategy should start. It should outline your goals and how you are going to reach them.
Kick-Butt Publicity Hound Mainstreet Media Savvy-to-Go PR Toolkit PR Tool Box
by Joan Stewart
by Nancy Juetten
by Margie Fisher
For book authors, we highly recommend Christine Louise Hohlbaum's CD-Rom, The Author's Companion: A Self-Guided Course on Book Promotion
and, Carolyn Howard-Johnson's award-winning The Frugal Book Promoter.
Writing an Effective Communication Plan
It is essential to have a well laid out plan. A strategic communication plan exponentially increases your chances of getting publicity results. The PR cookbook takes you step-by-step through the PR process.
PR Cookbook by Michelle Tennant
Media Training
You want to make sure when the media come a'knocking that you are ready to be a'rocking. Make sure you are fully trained so you get the most out of your media placement. When our clients need media training, we turn to media trainer extraordinaire, Susan Harrow.
Here are some of Susan's top products we recommend.
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| Oprah Magazine | Soundbiting -Memorable Messaging | Getting Booked on Oprah |
Media Lists
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Alex Caroll - Radio Expert |
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| A well-groomed mailing list is as essential as the networking you do to compile it. Be sure your pitches are targeted to the correct audience. Sending a blanket email to a diverse group will dilute your credibility.
Alex Caroll has some of the best lists available for getting booked on radio.
| If you have a great product you'd love to get in front of holiday guide editors, Amy Stumpf's The Gift List is the best list in town. |
RESOURCES AND CONNECTIONS FOR WOMEN ENTRPRENEURS
Ladies Who Launch is the first new media company to provide resources and connections for women entrepreneurs. Women are launching businesses at twice the rate of men, and they are doing it primarily for lifestyle reasons–they want more freedom, flexibility, and creativity in their lives. The Ladies Who Launch mission is to make entrepreneurship accessible to any woman with a project, dream or aspiration to start her own business and be successful.
Get the Media Knocking on YOUR Door!
PR Leads by Dan Janal
The best way to capture the media's attention is to give them what they need. Dan Janal's PR Leads sends you journalist queries with specific needs. Fill their need with great expert advice in a timely fashion and you'll quickly become a media darling.
Tracking Results
One of the greatest challenges PR professionals face is the ability to track your results. PressKit 24/7, an online press kit and contact management system combined, addresses that challenge head on. It tracks your contacts' click rates as well as whether they have opened your email or not. This intelligent system also keeps a record of every email you send within its system and under each contact's profile so you'll know to whom and when you sent your last pitch.
PressKit 24/7 saves you time, trees and money. And the media love it. For serious do-it-yourselfers, we highly recommend our PressKit 24/7 online press kit subscription.
Writing Powerful Press Materials
This section addresses the basic things you need to know to attract media attention.
Press Release
Keep your release under 400 words if possible. Write a snappy headline (think newspaper headline). Include the most important facts in the first two sentences. Reporters typically decide in the first 10 words whether the release is worth reading or not.
Pitch Letter
Use the hook, line and sinker approach. The first sentence is the hook. "Did you know your face will fall, on average, three inches in your lifetime?" The next is the line. "It is true. Dr. X's proven method of face rejuvenation explores lifting without the nip and tuck most doctors recommend." Go on with supporting data, also known as the sinker. Reporters love numbers to back up their stories. Give it to them.
One-Pager
A one-pager is often accompanied with a radio pitch, offering the producer great story ideas you can address. Give a little background about yourself, include a picture, and provide five to seven questions they might ask you on various topics. Remember to keep it brief – one page is all you get.
Q&A
You can score an easy interview by providing a question and answer page for producers and editors. Select your top ten favorite questions, then provide the answers. You can place this on your online or hard copy press kit. Update as necessary.
Press Kit
Your press kit is designed to inform the media about you. Provide your company overview or bio; high-resolution images; ready-to-use quotes; previous media coverage; press releases; Q&A's; one-pager; testimonials; bylined articles.
Writing Services
Maybe you're a great writer, but you could still use some help crafting your message because you're too close to the material to see the forest for the trees. Contact us for more information on our professional writers' services.
Interested in Branding Yourself