About Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

NEWS HOOKS In The Face

By |August 3rd, 2015|

My husband and I love to say, “in the face,” for no reason at all. We’ll say, “Pet the dog – in the face.” Or, to a remarkable story we’ll reply, “In the face?” I guess it started when we were whitewater kayaking and I got a black eye (pummeled by a rock when I […]

NEWS HOOKS Blue Moon

By |July 31st, 2015|

Blue moons have a special place in my heart since I was born and raised in Kentucky. Tonight’s Blue Moon isn’t as rare as some believe. Nature is a natural news hook you can use in your media pitching.

Seasonal news is also something to consider. What about surviving the heat? Ticks? Sunburns? Vacation blues? All […]

NEWS HOOKS It’s My Birthday

By |July 29th, 2015|

Lions (#CecilTheLion) and birthday songs are in the news today. The birthday song’s in the news because it might be in the public domain after all. Sing to me! It happens to be my birthday next Wednesday, August 5th. Hump day birthdays are the worst. Plus, my husband has an obligation that night so I’m left […]

PR TIPS Dream Book

By |July 28th, 2015|

So you have written that book you have dreamed of writing for years and now want to get it published. What next?

 

For more than 20 years, I have represented numerous authors through my company, Wasabi Publicity. I also worked in a publishing house soon after graduating college. I have seen many publishing strategies, some more […]

NEWS HOOKS Cooties

By |July 27th, 2015|

“Circle, circle dot dot operation cootie shot.” Well, you’re going to need that if you are headed to Montgomery, Alabama. The CDC says Montgomery is the most sexually diseased US city. Pitting cities against each other in comparison is always a good media hook. Unfortunately, it feels like winners and losers.

I live in “beer city” aka […]

NEWS HOOKS Hooking Up

By |July 21st, 2015|

You hooking up? Better not be adultery: The Ashley Madison adultery site was hacked and 37 million users may be exposed. I’ve known people who cheat and the burden of their secrets weighs on me. I wish I didn’t know. To be clear, if I’m ever asked directly about their fidelity, I would answer honestly … to their […]

NEWS HOOKS Morning Win

By |July 16th, 2015|

My husband and I crack up when we see that commercial featuring a cookie for breakfast against the tagline, “Morning win.” (Aside: See an awesome #MorningWin parody.) I too have energy after every cookie I eat. You probably do too. Then a sudden crash. However, the word “win” appeals to most humans. Ergo, marketing pros […]

NEWS HOOKS My Bad

By |July 15th, 2015|

Notable people making mistakes makes headlines. In today’s news, Brandy has a subway fail. Uncomfortable, but hilarious, to watch. One guy offered advice to this Grammy winner, “You gotta go up there and engage the people. You’re too much into yourself,” he said. “You gotta go up and sell yourself. Don’t be scared. You got talent, […]

NEWS HOOKS Get Shorty

By |July 14th, 2015|

You might think my blog post is about drug lord “El Chapo’s” second prison escape this week. Chapo translates to “Shorty.” Nope, it’s not about the prison escape. Instead, it’s about brevity being the soul of wit. Yes, I love Shakespeare and many will love this week’s literary news about Harper Lee. Media read short […]

NEWS HOOKS I Can See Clearly

By |July 13th, 2015|

Viral videos, like this one that captures a baby seeing its parents clearly for the first time, not only warms the heart, but also sets the stage for great media pitching. Can you see clearly now that the viral rain is gone?

Any viral video makes for great fodder for media pitching. In this case, it’s about […]